After over a decade working in multinational publishing houses with some of the biggest authors in Australia and around the world, Alice Wood founded Novel Concept Brand Management in 2024 with the desire to shake things up in a notoriously traditional industry.

There are no three month fly-in fly-out campaigns here. Novel Concept is a boutique communications agency that works with writers and other creatives to craft year-round brand building strategies with more than just your next project in mind. We approach everything we do with fresh ideas and our signature no-stone-left-unturned attitude.

Whilst the heart and soul of our business is working with writers, we know that good storytellers can be found in lots of different places and we’ve enjoyed working on campaigns for documentaries, photographers, visual artists and social impact campaigns.

Creative pursuits can be solitary, but they don’t have to be. Think of us as part of your team.